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On the occasion of the "World Consumer Rights Day", the
Consumer Protection Agency (CPA) has organized on March 15,
2010 an awareness campaign entitled " 2010: Consumer
Protection – A Step Ahead" to enhance the participation
of different governmental organizations, non-governmental
and Media to raise the awareness for consumer rights and
responsibilities within the CPA's strategies and activities.
The awareness campaign included three sessions: -
First Session:-
An exhibition of the Consumer Protection Agency, a number of
the relevant governmental bodies responsible for market
surveillance & standards and quality control, in addition to
14 consumer NGOs to present their activities and services ,
with an aim to enhance communication and coordination
between the
exhibitors and
the participant consumers in the event.
Second Session:-
A special media awareness workshop about the Egyptian
consumer protection law and the role of the relevant
agencies, especially the media in enhancing consumer/
business awareness and in detecting any deceptive or
fraudulent practices in the market.
Third Session:-
A technical workshop entitled "Consumer protection and the
concept of banking services". This was headed by a number of
senior officials from the Central Bank of Egypt, public and
private banks to discuss the client (consumer) relationship
with Egyptian banks in light of the findings of a study
prepared by the Consumer Protection Association in
Alexandria, with the support of the CPA, to asses the level
of awareness between the client and his banks.
A number of recommendations was raised to be added within a
joint action plan between the CPA, Consumer NGOs, the
central bank and Egyptian banks for implementation to
address the lack of the Egyptian consumer (client) awareness
towards banks’ offers and services available in the Egyptian
market and to create more effective and reliable
communication and outreach channels with banks' clients for
inquiries response and complaints submission.
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